Zach West
I build and scale digital products, growth systems, and AI-native workflows. Across SaaS, ecommerce, retail, and consumer apps, I help teams turn customer insight into shipped products, faster operating rhythms, and measurable revenue growth.
SaaS Built
Built and shipped a working SaaS product spanning OCR, RAG, auth, payments, onboarding, and customer workflows.
ROI Impact
Refocused organic growth from ~1:1 to ~4:1 ROI, adding ~$1.5M ARR impact.
Sales Generated
Took a consumer membership commerce business from idea to $2M+ in sales in less than a year.
Mobile DAUs
Increased mobile app daily active users 5x through product, lifecycle, and engagement initiatives.
Experience
Board Box AI
Founder / CEO
- Founded and built an AI-native document assistant for HOA and condo workflows, combining OCR, RAG, citation-linked answers, authentication, payments, onboarding, and product-led trial design.
- Owned the full business system end to end, including customer discovery, product strategy, AI-assisted development, marketing site, conversion funnel, pricing, onboarding, and feedback loops.
- Built the product at extremely low cost using AI coding tools, creating hands-on fluency in how AI changes product development, support, onboarding, and workflow automation.
Podium
Director of Growth - Website & Organic
- Refocused the organic program from ~1:1 to ~4:1 ROI, adding ~$1.5M ARR impact.
- Owned the marketing website and non-paid growth levers across SEO, content, experimentation, and AI tools, leading an engineering manager, 5 engineers, 2 designers, and a PM.
- Cut release cycles from 4+ weeks to days by integrating product, design, and engineering workflows.
- Conceived and launched a 'secret shopper' benchmark that became a flagship trade show and sales asset.
Trebuchet Industries
CEO & Co-Founder
- Built a video game–focused store membership business on blockchain rails, generating $2M+ in sales including a $1M membership launch.
- Raised $2.5M in venture funding, made key hires, and took the product from idea to $2M in less than a year.
- Acted as Head of Product, CMO, CFO, and CHRO, owning P&L, GTM, and operations end-to-end.
Stitch Fix
Growth Leader
- Drove consumer mobile app growth for an apparel personalization business, increasing DAUs 5x and creating new client growth opportunities.
- Led COVID supply chain impact response, saving $20M+ by eliminating ineffective spend and improving client retention.
- Rebuilt marketing data pipelines for iOS App Tracking Transparency, protecting measurement and optimization across $100M+ in media.
- Wrote board slides and partnered closely with Engineering and Data Science on growth, personalization, and retention initiatives.
Walgreens
Sr Marketing Manager
- Drove growth as category CMO for Walgreens' $0.8B personalized Photo business across digital ordering, store pickup, CRM, mobile, social, and direct-to-home delivery.
- Coordinated marketing, digital product, merchandising, and store operations across an omnichannel model where roughly half of revenue came from in-store.
- Ran marketing point for Apple Pay rollout across Walgreens stores, partnering with Apple, technology teams, and store stakeholders.
- Helped scale Walgreens' digital organization from ~50 to ~500 as digital became core to the enterprise.
- Product-managed social app feature development; earned Patent US9081533 for innovation in this space.
Recently Built
Recent products I have designed, built, and shipped hands-on using AI-assisted development, rapid prototyping, customer feedback, and live product iteration.
BoardBox.ai
AI-powered HOA document Q&A
Designed and shipped an AI-native SaaS workflow product for HOA and condo teams. The product turns governing documents into citation-linked answers and draft responses, combining OCR, RAG, onboarding, payments, and customer feedback loops.
RebuttalPong.com
Pong stats tracker
Built a mobile-first consumer stats and live-scoring app with tournament, engagement, and recap mechanics. Used the project to deepen hands-on product development, AI-assisted coding, rapid prototyping, and consumer UX iteration.
Core Competencies
Education & Background
Purdue University
B.S. Economics
Minors: Marketing, Entrepreneurship & Innovation
Additional Experience
Operating Principles
The core values that guide my leadership style and decision-making process.
Move Fast, Then Make It Better
Ship quickly, learn from real users, and improve the system with each cycle.
Make Complex Products Simple
Turn technical systems, messy workflows, and unclear value propositions into experiences customers understand.
Start With the Customer Journey
Work backward from the user's real problem, not the org chart or channel plan.
Use AI as Leverage
Apply AI to speed up product development, customer workflows, support, research, and operating cadence.
Pressure-Test the Model
Understand how the business actually works, then challenge assumptions until the path is clear.
Build Teams That Ship
Create the rhythm, trust, and decision-making clarity that help cross-functional teams move.